The Pay per Click or PPC business model is a contemporary business model that is made possible with the technology provided by the internet. This business model is commonly located in different websites where an advertiser posts a commercial ad on a website and pays the website owner a certain monetary amount every time their ad is clicked by prospective customers. PPC Management, on the other hand, is the science behind the Pay per Click system where the administering and supervising processes are done to the activities that occur in this ground-breaking business model.

Websites that make good use of the PPC business model put out commercial ads when the web user searches for a specific term related to the business. These commercial ads commonly appear along the original search results and are tagged as sponsored links. Since the concept of PPC business model is still new, there are many individuals who try to take advantage of this business model in such a way that fraud means are utilized. To prevent this from happening, PPC conglomerates develop and implement intelligent systems that can pinpoint and eliminate frauds and hackers.

There are two specific types of the PPC business model that are determined based on the payment means that they employ and there are the flat-rate and bid-based PPC. The flat-rate PPC entails a fixed amount of payment between the advertiser and website owner without regards to the result of the PPC transactions. Meanwhile, the bid-based PPC encourages a more dynamic payment scheme between the advertiser and the website owner since a specific measuring standard is used. This standard will dictate the amount of payment for the PPC ad on a website.